NCEA Level 3 Art Design 301

Course Description

Teacher in Charge: Mr M. Connor

Recommended Prior Learning

Compulsory: Level 2 Design ‘Achieved’ for the external Folio standard.

Art Design 301
In this course, students get to be both client and designer. They choose an area of interest and skill, ranging from children’s book illustration through to a fully computer generated corporate image or promotional work for a major event, music CD release, etc. Then, students create a brief and work through the design process of research, development, resolution and a final presentation of designs on 3 A1 panels (folio). Students look at the work of contemporary designers to help them create successful solutions.

UE Approved Subject

Course Overview

Term 1
Logo Design:

Research the work of established designers and develop a logo design focused on a chosen design brief/theme.

Term 2
Poster/Large Format Design:

Develop a series of A3-sized designs using digital and traditional methods, centered on a chosen theme or purpose.

Term 3
Folio Development:

Work will focus on developing further designs based on chosen brief/theme. Ultimately this work will be part of External Folio assessment, to be completed in Term 4.

Term 4
Folio Completion:

Printing, arranging and presenting design work to best display ideas and development for External Assessment.

Learning Areas:


Assessment Policy & Procedures
Contributions and Equipment/Stationery

There is a $60 donation to cover a portion of the materials used in class.
Students will also be expected to purchase $20.00 credit from the front office to cover all individual copying and printing.

Credit Information

This course is eligible for subject endorsement.

This course is approved for University Entrance.

Internal or
L1 Literacy Credits UE Literacy Credits Numeracy Credits
A.S. 91445 v2 Design 3.2 - Use drawing to demonstrate understanding of conventions appropriate to design
Term: , Week:
Term: , Week:
A.S. 91450 v2 Design 3.3 - Systematically clarify ideas using drawing informed by established design practice
A.S. 91455 v2 Design 3.4 - Produce a systematic body of work that integrates conventions and regenerates ideas within design practice
Term: , Week:
Term: , Week:
Total Credits
Approved subject for University Entrance

Number of credits that can be used for overall endorsement: 22

* Only students engaged in learning and achievement derived from Te Marautanga o Aotearoa are eligible to be awarded these subjects as part of the requirement for 14 credits in each of three subjects.

Total Credits Available: 22 credits.
Externally Assessed Credits: 14 credits.
Internally Assessed Credits: 8 credits.

Pathway Tags

Animator, Concept Artist, Digital Illustrator, Digital 3D Modeller, Web Designer, iPhone / Android App Designer, Television / Film Producer, Documentary Film Maker, Camera Operator, Film Editor, Special Effects Designer, Video Game Design, You Tube Video Creator, Advertising Director, Logo / Branding Designer, Sign Writer, Magazine Layout Designer, Book / eBook Designer, Packaging Designer, Calendar / Stationary / Wallpaper Designer, Typographer, Industrial Designer / Bridge Designer, Toy Designer, Utensil Designer, Miniature Model Maker / Mock up Artist, Stained Glass Window Designer, Prop Designer, Food Product Designer, Potter / Ceramic Designer, Wood Turner / Carver, Mosaic Designer, Jeweller, Glass Artist, Airbrush Artist / Spray Painter, Architectural Illustrator, Book Illustrator, Graphic Illustrator, Technical / Textbook Illustrator, Storyboard Illustrator, Cartoonist / Caricaturist, Commercial Artist, Fine Artist (painter, sculptor etc.), Printmaker / Screen Printer, Courtroom Artist, Art Conservationist, Special Effects Makeup / Creature Design, Mural Artist, Tattoo Artist, Fibre Artist, Accessories Designer (Shoes / Bags / hats), Dressmaker, Fashion Consultant, Fashion Designer / Sports Apparel Designer, Fashion Merchandising, Pattern Maker, Costume Designer, Home Wares Designer, Fabric / Textiles Designer, Architect, Landscape Architect, Urban Designer / Town Planner, Playground / Theme Park / Sports Arena / Golf Course Designer, Interior Designer / Decorator, Film Set / Stage Design, Advertising Photographer, Fashion Photographer, Photo Journalist, Food Photographer, Portrait Photographer, Underwater Photographer, Wedding Photographer, Director of Photography, Art School Director, Primary School Teacher, Intermediate Art Teacher, College Art Teacher, University Lecturer / Professor, Private Art Instructor, Art Therapist, Art Dealer, Artist Agent, Food Stylist, Florist, Display and Exhibition Planner, Art / Design / Colour Consultant, Gallery Owner / Assistant, Museum Curator, Personal Stylist, Picture Framer, Online Curator, Art curriculum writer, Art Historian, Art Critic, Arts Administrator, Arts and Cultural Planner, Website owner / Blogger, Graphic Novel Author

Useful Links